Released on: June 1, 2008, 8:48 am

Press Release Author: Colin Saldanha

Industry: Electronics

Press Release Summary: Introduces the world's first 6000 Lumen DLP .7-inch XGA 3
chip Professional Projector model XG-P610X to the Middle East market

Press Release Body: DUBAI, UAE-JUNE 1st, 2008 - Sharp Middle East FZE, the Japanese
electronics giant for Consumer Electronics and business products, and Graphic
International Center LLC, authorized distributor for Sharp's Data & Video Projectors
in the Middle East, jointly organized an event to launch the world's first 6000
Lumen DLP .7-inch XGA 3 chip Professional Projector, model XG-P610X in the region.
The entire range of the latest Sharp LCD and DLP projectors were also on display at
the event that was attended by systems integrators and Sharp's channel partners from
all across the UAE.

Commenting on the occasion, Mr Tomio Isogai, Managing Director, Sharp Middle East
said, "From the inception, Sharp Middle East FZE has been committed to introducing
innovative products that provide our customers excellent performance and value.
Sharp has the distinction of being an industry leader in LCD and DLP® based
projection products in the region. The launch of the innovative and groundbreaking
XG-P610X 3 chip projector further strengthens our product line and brings
unparalleled projector technology to the region".

Mr Abhijeet Patale, Dy General Manager- Business Development for Graphic
International Center LLC said "Graphic International and Sharp Middle East share a
very valuable partnership in the region. Sharp is a world-class brand and we are
happy to be an authorized distributor of a company that constantly brings innovation
to the market. Sharp's range of multimedia projectors complements our business line
and helps us provide the highest quality office solutions to our customers".

The new model XG-P610X, combines extensive projector features from Sharp with Texas
Instruments' advanced 3 chip technology. This 6000 Lumen Installation/Integration
projector represents the first in a family of 3 chip projectors from Sharp and is
also the first in this brightness category for Sharp, breaking an industry barrier
with unparalleled picture quality and brightness at an affordable and competitive
price point. Combining high brightness, 2000:1 contrast ratio, XGA native resolution
for detailed images, six lens options and redundant reliability through a dual-lamp
lighting system, this projector is ideal for facilities that need a powerful,
permanently-installed display device, including system integration, large venues,
rental and staging, control centers, broadcast studios, flight control rooms and
call centers.

"Leveraging our legacy of superior picture quality and success with projection
innovations, we are excited to be bringing DLP 3 chip technology to the professional
AV market," said Ravinder Kumar, Product & Marketing Manager at Sharp Middle East
FZE. "With DLP 3 chip technology and the intelligent dual-lamp design from Sharp, we
can offer our customers unparalleled reliability and power to produce brilliant
images in dimly or fully-lit areas for virtually crystal clear presentations."

Sharps new projector is available at Graphic International Center LLC, Sharp's
authorized distributor for Data & Video Projectors.

About Sharp ME FZE
Sharp Middle East FZE (SMEF) is one of the strategic regional hubs of Sharp
Corporation. SMEF manages the entire Gulf and Middle East region, Africa, Pakistan,
Iran, and CIS markets and is now concentrating their efforts on developing the
fast-developing market with ambitious plans for the region.
Sharp's vision and commitment is to become a company with zero impact on the global
environment by 2010. Sharp Corporation is set to become the most advanced company in
terms of creating and promoting technologies that help protect the environment and
carry out product development and business activities in an environmentally
conscious manner.
For more information log onto www.sharp.ae

About Graphic International Center LLC
Graphic is poised to secure its role as the largest provider of business solutions
through its increasing presence in the region's business world and the significant
service centre ability to support international MNC product distribution. The
Graphic name stands proudly behind a diverse scope of solutions from sourcing
products to distribution to providing cutting-edge solutions. As a total solutions
provider, it's wide range includes UPS solutions, multimedia projectors, AV
Solutions, Document Management Systems and business machines. It's retail
distribution division is a known entity when it comes to consumer retail channel &
works with all the known major retail players in the market like Sharaf DG, Jacky's
Electronics, Emax, Geant, Plug Ins, I2 and Eon.

For more information log onto http://www.graphicint2.com/gic/



Web Site: http://www.sharp.ae/

Contact Details: Colin Saldanha
PR Consultant
Oak Consulting
Tel: +97150 6400762
Email: colin@oakconsulting.biz